Privacy Policy

The integrity policy informs about how Rubus Technologies collects and uses personal data

1. Privacy Policy and Data Controller

The Privacy Policy informs you about how Rubus Technologies AB collects and uses personal data. This Privacy Policy was published: May 26, 2025. The registered address of the head office is Slottagårdsgatan 9, SE-235 35 Vellinge, Sweden. Contact details for our Data Protection Officer are: jbrandberg@rubustech.seRubus Technologies AB is responsible for the processing of the personal data collected about you.

2. What is personal data

Personal data is anything that describes you or can be linked to you as an individual. This may include contact details (name, telephone number, etc.), identification numbers (IP address, customer number, cookie ID, etc.) and information about actions or behavior (products you have purchased, pages you have visited, emails you have received, etc.).

3. Why we collect personal data, and the purpose of it

3.1 Statistics for improving websites and marketing communications

We collect and analyze data about how you and other users use the website. The purpose of this is to find out how the websites are used, so that we can improve our content and our products/services based on this insight.

What data: Behavioral data (which pages you visit, what you click on, etc.), data about your device (type of computer/mobile phone, operating system, browser, etc.), data about your network and location (derived from IP address). All data is linked to an anonymous ID number that is stored in a cookie in your browser.

Processing basis: Legitimate interest. We find great value in collecting and analyzing this data material and believe that it does not constitute a major burden on your privacy as long as the information is not linked to other sources of information and contact details.

How we process personal data: We use Google Analytics to collect this data from your browser. The data is stored on Google servers, but is owned by us. It is not linked to other tools or sources unless you have given your consent (see other purposes). To minimize the impact on privacy, the IP address is only stored in anonymized form, and we set the expiration time of the cookie that identifies you to a maximum of 7 days. Once the cookie has expired, the data will no longer have any link to you as a person. In addition, all individual data will be automatically deleted by Google Analytics after 14 months.

3.2 Tracking conversions for advertising

We measure the results of our marketing by reporting how many contact requests and sales come from a marketing campaign. The purpose is to be able to optimize and make our marketing more efficient.

Which data: That you have performed a specific action on our website, and from which source you came to our website. Also linked to all other data collected for statistics (see above).

Processing basis: Legitimate interest. Data processing allows us to use our resources as efficiently as possible and save both effort and money on measures that do not yield results. In cases where data collection cannot be carried out without the data being linked to other information held by third parties, we rely on your active consent.

This is how we process personal data: Data processing follows the same principles as for general statistical purposes. Based on legitimate interest, we collect and process data in Google Analytics, and we send data to Google Ads in the so-called Consent Mode (data is sent without cookie information). If you have given consent to "marketing", we send data to Google Ads in the usual way, as well as to Facebook, Bing and any other advertising providers (more on advertising below).

3.3 Targeting of advertisements

We collect data about your behavior on our websites and share this with various advertising providers (data processors), in order to achieve more precise targeting of advertisements.

Basis for processing: Consent, which you provide by accepting "marketing" as a purpose (or "all") when you visit our websites. You can change your consent on our cookies page.

How we process personal data: Data is collected from your browser when you visit our pages and sent for storage and processing by the advertising provider. We use several different providers, including Google Ads, Google Marketing Platform, Facebook, Microsoft Bing, LinkedIn. You will then be placed in different "target groups" with these providers, which gives us the opportunity to purchase advertisements from them that you will see when you visit other websites in their network. Therefore, you will often see advertisements for Rubus Technologies in many different places after you have visited our pages. Information about you is also included in your general profile with the provider, and is used to describe your interests and estimate other characteristics of you (profiling). If you have provided contact information or other personal information to the provider (e.g. Facebook), the information is also linked to this. This provides a basis for advertisers other than Rubus Technologies who use the same advertising network to purchase ads with more precise targeting. The consequence for you is that the ads you see are more tailored to you and your situation. To avoid data about your behavior on our pages being used in this way, you can avoid consenting to the use of cookies for "marketing". To generally avoid advertising providers collecting such data and using this to create a profile on you, you can either delete/reject all cookies in your browser, or edit your settings with the provider. Here are links to how you can do this on Google, Facebook and LinkedIn.

3.4 Direct marketing and networking

Rubus Technologies is a product and service provider that markets deliveries through the dissemination of knowledge to those who want to be part of our network. We offer knowledge through articles that are made available via email communication. Access to this material is given to anyone who agrees to receive newsletters from us.

What data: We collect information such as name, email address, company name, as well as history of your interactions with Rubus Technologies through email communication (including opening and clicking) and visits to the website.

Processing basis: Active consent This is how we process personal data: When you fill out a form on rubustech.eu, your data is stored in Squarespace, which is the tool we use to send out email communication and record interactions with our own network. When you open the emails and click on links in them, information about this is also stored. Squarespace also stores cookies in your browser that identify you to link information about your activities on our website to your profile.

You can withdraw your consent to receive emails at any time. You do this by clicking "change settings" at the bottom of an email you have received from Visibility. Consent to tracking using cookies on our website is given through the cookie information displayed on your first visit, and this can be changed below.

Here you can change your consent to tracking.

3.5 Job applications

In connection with recruitment processes, we collect and handle information about applicants. What data: Contact information for applicants such as name, email address and telephone number, as well as documents applicants themselves share with Rubus Technologies, such as CV, references, application letters. Basis for processing: Legitimate interest How we process personal data: Information about job applicants is collected in Squarespace or via email directly to Rubus Technologies. Rubus Technologies advertises jobs through a schedule on our website where personal data is made available from the applicant as long as the application process is ongoing. In the case of an open application, we encourage you to send the application to the general manager via email. Documents received from job seekers are saved for a maximum of 2 years, with the justification that Rubus Technologies regularly recruits new employees, so that new opportunities may arise that make previous applicants eligible for reconsideration.

3.6 Follow-up of inquiries and sales processes

When you contact us, via the contact form on the website or via email and telephone, we handle your personal data for follow-up and the sales process. What information: name, telephone number, email address, company, and interactions you have had with us including visits to our website. Basis for processing: Legitimate interest, and consent (for the use of cookies for marketing, to register your visits to our website) How we process personal data: Personal data and interactions are stored in Squarespace. This happens automatically if you fill out a form on our website, and we register you manually if you contact us via other channels. If you do not become a customer with us, and are not registered for the newsletter, we will delete your data within two years after we last had contact with you.

3.7 Follow-up of customers, business partners

In order to provide good follow-up and fulfill contractual terms, we collect and store personal data about our customers and partners. What data: contact details such as email address, telephone number, name, as well as interactions you have had with us including visits to our website. Basis for processing: Legitimate interest, as well as consent (for the use of cookies for marketing, to register your visits to our website) This is how we process personal data: Personal data and data about interactions on rubustech.eu.se are handled in Squarespace. All employees of Rubus Technologies who have customer contact have access to this information.

4. Your rights

Below are your rights as a registered user. To exercise your rights, you must [fill in how the data subject should proceed, e.g. contact us, see contact details above]. We will respond to your request to us as soon as possible and at the latest within 30 days. If it takes longer than 30 days, you will be notified. If necessary, we will ask you to confirm your identity or provide additional information before we allow you to exercise your rights with us. We do this to ensure that we only give access to your personal data to you - and not to anyone pretending to be you. In the case of information collected on the basis of your identification with the use of cookies, such confirmation will be very difficult. We cannot therefore give you access to this information other than on a general basis, or carry out changes or deletions. If you delete cookies in your browser, the information we have stored will no longer be linked to you.

4.2 Information

You have the right to receive information about the personal data we process about you. Through this statement, we inform you about our processing of personal data. You can also contact us if you want more information.

4.3 Access

You have the right to demand access to the personal data processed about you.

4.4 Amendment and deletion

You can also ask us to correct inaccurate information we have about you or ask us to delete personal data. We will comply with a request to delete personal data as far as possible, but we cannot do this if we still need the data.

4.5 Processing based on consent

If we process personal data based on your consent, you can withdraw your consent at any time. The easiest way to do this is to use the method indicated when you gave your consent or to contact us.

4.6 Right to restrict or object to processing

You have the right to have processing restricted in certain cases, for example if:a) You contest the accuracy of the personal data, for a period that enables us to verify the accuracy of the personal data.b) The processing is unlawful, and you object to the erasure of the personal data and instead request the restriction of the use of the personal data.c) We no longer need the personal data for the purposes of the processing, but you need them for the establishment, exercise or defence of legal claims.d) You have objected to processing pursuant to Article 21 No. 1 of the GDPR pending the verification whether our legitimate interests override your privacy.

4.7 Right to data portability

For information that you have provided to us and that is necessary to perform a contract with us, and that is processed automatically (i.e. not manually by us), you can request to have the personal data about you transmitted or transferred to another provider in a structured, commonly used and machine-readable format (data portability)

4.8 Automated decisions, including profiling

No automated decisions will be made pursuant to GDPR Article 22 No. 1 and 4 based on your personal data, except for what is done during the targeting of advertisements, see above.

5. General information on the storage and deletion of personal data

We retain the personal data for as long as it is necessary for the purpose for which the personal data was collected, and delete the data in accordance with the requirements of the regulations. How long we process the individual types of information is listed above where the individual processing is mentioned.

Instead of deleting the personal data, in some cases it may be appropriate to anonymize the personal data. Anonymization means that all identifying or potentially identifying characteristics are removed from the data sets that are handled.

This means, for example, that personal data that we process on the basis of your consent will be deleted if you withdraw your consent. Personal data that we process to fulfill a contract with you will be deleted when the contract has been fulfilled and all obligations arising from the contractual relationship have been fulfilled, such as statutory obligations regarding accounting, follow-up of the customer relationship in connection with complaints, etc.

6. Security of processing

We place a high priority on the security of personal data in our operations and will implement all necessary technical and organizational measures to secure your personal data. All processing will, if possible, be encrypted, and will not be accessible to others than those who need personal data for their tasks. We handle information so that it is accurate, accessible and handled according to the sensitivity of the information. We also use a number of security techniques and information security procedures to protect your personal information from unauthorized access, use or disclosure. Risk assessments are carried out where necessary. We have concluded data processing agreements with all our suppliers who process personal information, where they undertake the same level of security as we have for our processing of personal information.

We limit access to your personal information to those staff or third parties who will process the information on our behalf. These parties are subject to strict confidentiality requirements and we may impose sanctions or terminate the agreement if these requirements are not complied with.

Procedures have been established for handling information security and privacy breaches, and if there is a breach that poses a risk to the privacy of the personal information concerned, we will send a notification of non-compliance to the data protection authority as soon as possible and at the latest within 72 hours of the breach being discovered. If the breach poses a high likelihood of the privacy of those affected by the breach, we will also notify them.

7. Complaints

We use the Swedish Data Protection Authority as the lead supervisory authority for cross-border processing under Article 56 GDPR. If you believe that our processing of personal data does not comply with what we have described here or that we are in breach of privacy legislation in another way, you can complain to the Swedish Data Protection Authority. However, we ask that you contact us first, so that we can remedy any incorrect processing as quickly as possible. You can find information about your rights and how to contact the Swedish Data Protection Authority on the IMY website: imy.se

8. Changes

Should there be a change to our services or changes to the regulations on the processing of personal data, this may lead to changes to the information you have provided here. If we have your contact details, we will make you aware of these changes. Otherwise, updated information will always be available on our website.